Best Practice Guide to Social Media Video Release

At some point, most of our clients will release their video on social media platforms. This might include Facebook, Instagram, LinkedIn, YouTube and Twitter, but the question is – how do you ensure the best results for your video on social media?

It’s not unusual for very little thought to be given to this and the video just gets ‘shoved’ out one way or another. In this blog post, we highlight some valuable tactics that will boost both the reach […]

So What’s The Deal With Video Captions?

At Blue Sky, we’re frequently asked for advice on the use of captions when releasing video on social media.

There are a number of reasons why you might consider captions, but the most widespread issue is that platforms, such as Facebook, automatically launch videos in silence. It’s only when the viewer actively clicks on the video player that the sound is switched on.

Obviously, this is a user friendly feature, in that none of us likes to be blasted by sound […]

How much does a corporate video cost?


What do the figures in the image have in common?

Answer…they are all perfectly reasonable price quotations for a 2 minute video.

In this blog post we explain why there can be a huge variation in cost for a video of the same length.

But How Can That Be?

Well… it all depends on the duration of the film, the complexity of the shoot and edit, and the production values.

But what are production values?

Production […]

By |2018-05-01T14:10:30+00:00April 30th, 2018|Commissioning Video, Video Planning, Video Production, Video Project Management, Video Strategy|Comments Off on How much does a corporate video cost?

How To Win Trust From Your Video Audience


To Script or Not to Script … That is the Question

When building the trust and confidence of your video audience is it better to deliver your message through a carefully crafted script, or go for a more relaxed interview style?

In part, this depends on the type of film you are making.

There are projects that need precision scripting. For example, an annual report or health & safety induction video require an exacting approach – but ask yourself “Am I […]

By |2018-02-13T17:30:57+00:00February 1st, 2018|Commissioning Video, Video Interviews, Video Planning, Video Production, Video Project Management, Video Strategy|Comments Off on How To Win Trust From Your Video Audience

How to Ensure Success for Your Development Campaign Video

Video strategy – production & release When it comes to development video, the key to a successful campaign is choosing the right approach to both the production and release of your video.

In this post we outline some tips and tactics that will help you make the most of your development campaign video. Staging a video release To get the most from video, it’s always worthwhile staging your video release in keeping with the unfolding phases of your […]

By |2017-05-28T19:47:16+00:00June 20th, 2016|Video Distribution, Video SEO, Video Strategy|Comments Off on How to Ensure Success for Your Development Campaign Video

How to Write a Really Useful Video Brief

Blue Sky Film & Media Blog Post A good video brief will ensure your video project gets off to a positive start. In the long run, it can save you time and money, and help your producers to deliver the video you want as smoothly as possible. 1. Define Your Audience and Purpose This may seem blatantly obvious, but the first thing to be absolutely clear about when commissioning video is the nature of your audience […]

By |2017-05-28T19:42:29+00:00January 7th, 2016|Commissioning Video, Online Video, Video Distribution, Video Planning, Video Project Management, Video Strategy|Comments Off on How to Write a Really Useful Video Brief

Perfecting the Mix: Speech, Music and Imagery

Balloon Comp 3

Next time you are watching TV – and this could be anything from the news to a sitcom, a film or documentary – turn away from the screen and absorb just the sound for a few minutes. OK – so what have you learned?

Now face the screen, turn off the audio and watch for a few minutes. Now what have you learned?

The chances are you picked a […]

By |2017-05-30T07:50:02+00:00September 9th, 2014|Benefits of Video, Commissioning Video, Video Interviews, Video Planning, Video Production, Video Project Management, Video Strategy|Comments Off on Perfecting the Mix: Speech, Music and Imagery

So What Happened to Video Rich Snippets?

… and why video sitemaps are still important?

Up until July of this year, if you diligently applied all the principles of good video SEO in managing your online video, it was highly likely that Google  would reward you with lots of eye catching video rich snippets. Video Rich Snippets looked like this:

Video Rich Snippets

But alas, some time around the middle of July (2014) –  for all but the very biggest players, […]

By |2017-05-30T07:56:12+00:00September 5th, 2014|Video Distribution, Video SEO, Video Strategy, Website Video, YouTube|Comments Off on So What Happened to Video Rich Snippets?

Get the Best Value from Your Video Footage

Video Editing Footage Library

Stretching your video budget further

We were talking to a new client the other day, who was naturally keen to maximise their investment in video. One of the concerns was – how long the video was going to stay relevant to the organisation.

As a relative new comer to video as a medium, their thinking was borne from experience in print. Now we all know of stories where […]

By |2016-11-29T15:57:49+00:00April 28th, 2014|Benefits of Video, Commissioning Video, Video Planning, Video Project Management, Video Strategy|Comments Off on Get the Best Value from Your Video Footage

DIY or Professional? The Video Commissioner’s Dilemma

DIY or professional video

OK – so you need a video – but who is going to make it?

Back in the 1990’s there was a trend for larger companies to set up their own in-house video production units, but most of these didn’t survive.  They weren’t cost effective and didn’t yield the best results creatively and technically.

So if your organization isn’t big enough to sustain its own professional video producers you have […]

By |2016-11-29T15:57:49+00:00April 27th, 2014|Commissioning Video, Video Planning, Video Production, Video Project Management, Video Strategy|Comments Off on DIY or Professional? The Video Commissioner’s Dilemma

Rethinking Corporate Video – A Fresh Look at Some Key Issues

Rethinking Corporate Video - Lizard

It’s now almost impossible to ignore the growing importance of video in promoting businesses today.

YouTube is the second most used search tool after Google and research by CISCO predicts that 69% of all online consumer traffic will be video traffic by 2017. As we saw with websites, video is rapidly becoming an essential part of your marketing mix – and there are numerous reasons why.

 

Competition for Attention

Today […]

By |2016-11-29T15:57:51+00:00January 7th, 2014|Commissioning Video, Neuromarketing, Reviews, Video Distribution, Video Planning, Video Production, Video Project Management, Video SEO, Video Strategy, Website Video|Comments Off on Rethinking Corporate Video – A Fresh Look at Some Key Issues

Don’t Let Your Audience Leak Away on YouTube

YouTube Strategy - Keeping your audience

 

When you hand your business card to a prospective customer, do you also hand them a handful of your competitors’ cards too?

Of course not  – but we frequently see the equivalent with website video.

You may choose to pull your video in from YouTube. This works fine in many respects, but we’ve all seen it – watch the video to the end and up pops a […]

By |2016-11-29T15:57:52+00:00December 13th, 2013|Online Video, Video Distribution, Video Hosting, Video Strategy, Website Video, YouTube|Comments Off on Don’t Let Your Audience Leak Away on YouTube

Video Distribution Goals – What are Yours and do They Matter?

Video Distribution Platforms

 

Although a lot of energy, creativity, skill and collaboration go into producing a great new corporate video, the day of its release is really just the beginning.

Just as with the launch of a new website or the birth of a child, we expect you to be thrilled with your new video, but some careful nurturing and wise choices will need to be applied for it to fulfil its maximum […]

Review – Vimeo Video Hosting

Vimeo Review 4

The Early Days – Vimeo Standard

To really understand Vimeo you need to understand its history.

In the early days, Vimeo was primarily a showcasing site for creative folk who wanted to share their Indie film making with the world. This was in contrast to the highly commercial and badly shot amateur video culture of YouTube.

Beloved of break through and wannabe film makers, Vimeo was the place to be seen. Vimeo […]

3 Good Reasons for Short Form Video


Short Form Video Example – Foster carer recruitment video for Foster Care Associates

I guess it’s a basic instinct in us all to go for more of something rather than less, when given a choice. After all, we humans have survived from securing extra resources for what lies ahead. More food, more water, more wood for the fire – we are more frightened of not having enough, than we are of having too much.

But is it OK to […]

Ambient Video – Exhibitions, Shows, Gatherings and Celebrations

We’ve all been on the receiving end of an over- enthusiastic sales person who can’t see that it’s time to stop talking – or for that matter, a video which is simply packed with too much information. At such times it’s best to forget about all the detail and consider ambient video instead.

Video that uses the power of images and music alone – it could be just what your audience needs most.Less is more

We are, […]

7 Essential Questions to Ask Before Commissioning Video

Video Production Shoot

What else can you show me apart from your showreel?

Don’t make any decisions based on a showreel – ask to see real world examples of finished production pieces for real clients. A showreel is made of nothing more than numerous selected bits of video stitched together to an emotionally charged soundtrack.

A showreel is purely designed to look great, (It may even include bought in stock video footage that the company […]