18 02, 2019

How To Hook Your Video Audience – The Power of Contrasts

By |2019-03-20T13:31:13+00:00February 18th, 2019|Video Production|0 Comments

In recent years, neuroscience has shown that your brain doesn’t really operate as a single entity. In fact, we have several brains working at the same time. For example, the frontal lobe - the bit that sits above your eyes – is where all the planning and rational thinking happens, whereas areas at the side, such as the temporal lobe, deal with functions like memory, hearing and sequencing. Importantly, deep inside our brains is an older more primitive part of ourselves, known as the reptilian brain and despite our evolution, this part of the brain is often still [...]

30 04, 2018

How much does a corporate video cost?

By |2018-05-01T14:10:30+00:00April 30th, 2018|Commissioning Video, Video Planning, Video Production, Video Project Management, Video Strategy|Comments Off on How much does a corporate video cost?

What do the figures in the image have in common? Answer...they are all perfectly reasonable price quotations for a 2 minute video. In this blog post we explain why there can be a huge variation in cost for a video of the same length. But How Can That Be? Well… it all depends on the duration of the film, the complexity of the shoot and edit, and the production values. But what are production values? Production Values are all those elements that contribute to the overall quality of your [...]

20 03, 2018

Best Practice Guide to Social Media Video Release

By |2018-03-21T09:07:53+00:00March 20th, 2018|Facebook, Instagram, LinkedIn, Social Media Video, Twitter, Video Distribution, Video Production, Video Project Management, Video Strategy, YouTube|0 Comments

At some point, most of our clients will release their video on social media platforms. This might include Facebook, Instagram, LinkedIn, YouTube and Twitter, but the question is – how do you ensure the best results for your video on social media? It’s not unusual for very little thought to be given to this and the video just gets ‘shoved’ out one way or another. In this blog post, we highlight some valuable tactics that will boost both the reach and impact of your video when you release it into the wild on social media. Going [...]

6 02, 2018

The Number One Video Marketing Blunder

By |2018-06-12T03:55:01+00:00February 6th, 2018|Video Production|Comments Off on The Number One Video Marketing Blunder

Should I Put my Video on YouTube? We are frequently asked this question and the answer is … …Yes – BUT with a big BUT… The logic goes - YouTube is the second most used search tool in the world after Google, so it would seem a given that if you want people to find you, then you must have your video on YouTube? This is true, but it’s not simply a question of just ‘being found’ – you haven’t made a video just so that it is ‘found’. You’ve made a video to influence people’s behaviour [...]

1 02, 2018

How To Win Trust From Your Video Audience

By |2018-02-13T17:30:57+00:00February 1st, 2018|Commissioning Video, Video Interviews, Video Planning, Video Production, Video Project Management, Video Strategy|Comments Off on How To Win Trust From Your Video Audience

To Script or Not to Script ... That is the Question When building the trust and confidence of your video audience is it better to deliver your message through a carefully crafted script, or go for a more relaxed interview style? In part, this depends on the type of film you are making. There are projects that need precision scripting. For example, an annual report or health & safety induction video require an exacting approach - but ask yourself “Am I choosing to use a script because it’s vital to specify every word or because I’m frightened [...]

16 08, 2017

How To Get High Ranking Google Results For Your Website Video

By |2018-01-23T02:11:18+00:00August 16th, 2017|Video Production|Comments Off on How To Get High Ranking Google Results For Your Website Video

When it comes to website video, we are frequently asked the question "How do I get my website video to appear high in Google search results?". The answer is you will need to invest in some diligent webpage housekeeping, combined with a few specific practices relating to video hosting. The good news is that generally Video SEO (VSEO) is done really badly, so with a little effort, there is often a good opportunity to steal a march on your competitors. 1. Start With Good Website SEO Of course, your video is more likely to appear [...]

11 12, 2015

Top 5 Reasons you Should Upload Your Video to Facebook

By |2017-05-30T07:37:57+00:00December 11th, 2015|Video Production|Comments Off on Top 5 Reasons you Should Upload Your Video to Facebook

1. Get Noticed - Facebook video uploads are more prominent than posted video links It's plain to see that Facebook is out to promote itself as the ‘go to’ place to find engaging video, rather than competitors such as YouTube or Vimeo. For this reason, Facebook favours ‘native’ video (video files actually uploaded to Facebook itself) by presenting them more prominently. From the screen shots below you can see that the video player splash screen for the native video is about 5 or 6 times larger than the splash screen for the YouTube video that has been linked [...]

14 10, 2015

Video Production Case Study – How do you promote a vision of the future?

By |2018-02-02T12:43:55+00:00October 14th, 2015|Video Production|Comments Off on Video Production Case Study – How do you promote a vision of the future?

The Challenge How do you promote something that doesn't actually exist yet? The Client The Shakespeare Birthplace Trust owns five historic sites in and around Stratford Upon Avon - all connected with William Shakespeare’s work, life and times. They receive over 700,000 visitors a year from all over the world. The trust relies on visitor revenue and charitable giving to maintain their heritage properties and an extensive programme of cultural activities for all. The Background New Place in Stratford Upon Avon is the site where Shakespeare’s final home once stood, where he lived for the last [...]

9 09, 2014

Perfecting the Mix: Speech, Music and Imagery

By |2017-05-30T07:50:02+00:00September 9th, 2014|Benefits of Video, Commissioning Video, Video Interviews, Video Planning, Video Production, Video Project Management, Video Strategy|Comments Off on Perfecting the Mix: Speech, Music and Imagery

Next time you are watching TV - and this could be anything from the news to a sitcom, a film or documentary – turn away from the screen and absorb just the sound for a few minutes. OK – so what have you learned? Now face the screen, turn off the audio and watch for a few minutes. Now what have you learned? The chances are you picked a lot more useful information through your ears than your eyes! Communication starts with Sound As a means of communicating ideas, for imparting concepts and creating understanding, audio is often by [...]

27 04, 2014

DIY or Professional? The Video Commissioner’s Dilemma

By |2016-11-29T15:57:49+00:00April 27th, 2014|Commissioning Video, Video Planning, Video Production, Video Project Management, Video Strategy|Comments Off on DIY or Professional? The Video Commissioner’s Dilemma

OK - so you need a video - but who is going to make it? Back in the 1990's there was a trend for larger companies to set up their own in-house video production units, but most of these didn't survive.  They weren't cost effective and didn't yield the best results creatively and technically. So if your organization isn’t big enough to sustain its own professional video producers you have two options: You make a DIY video in-house – using amateur or semi-professional staff e.g. a grateful media student, the web guy who dabbles in video on the side You [...]

7 01, 2014

Rethinking Corporate Video – A Fresh Look at Some Key Issues

By |2016-11-29T15:57:51+00:00January 7th, 2014|Commissioning Video, Neuromarketing, Reviews, Video Distribution, Video Planning, Video Production, Video Project Management, Video SEO, Video Strategy, Website Video|Comments Off on Rethinking Corporate Video – A Fresh Look at Some Key Issues

It’s now almost impossible to ignore the growing importance of video in promoting businesses today. YouTube is the second most used search tool after Google and research by CISCO predicts that 69% of all online consumer traffic will be video traffic by 2017. As we saw with websites, video is rapidly becoming an essential part of your marketing mix - and there are numerous reasons why.   Competition for Attention Today we are bombarded with a vast choice of media 24/7 and often on multiple devices at once. With a few taps of a finger we have endless choices of [...]

4 11, 2013

3 Good Reasons for Short Form Video

By |2017-08-16T15:44:24+00:00November 4th, 2013|Benefits of Video, Commissioning Video, Online Video, Video Distribution, Video Planning, Video Production, Video Project Management, Video SEO, Video Strategy, Website Video|0 Comments

Short Form Video Example - Foster carer recruitment video for Foster Care Associates I guess it’s a basic instinct in us all to go for more of something rather than less, when given a choice. After all, we humans have survived from securing extra resources for what lies ahead. More food, more water, more wood for the fire – we are more frightened of not having enough, than we are of having too much. But is it OK to let this instinct rule us when producing a video. Is a two minute video always better than a [...]

28 09, 2013

7 Essential Questions to Ask Before Commissioning Video

By |2016-11-29T15:57:54+00:00September 28th, 2013|Commissioning Video, Video Planning, Video Production, Video Project Management, Video Strategy|0 Comments

What else can you show me apart from your showreel? Don’t make any decisions based on a showreel – ask to see real world examples of finished production pieces for real clients. A showreel is made of nothing more than numerous selected bits of video stitched together to an emotionally charged soundtrack. A showreel is purely designed to look great, (It may even include bought in stock video footage that the company didn't even shoot themselves) but it doesn't tell you a thing about the production company’s ability to make a complete, coherent video that presents a meaningful narrative and truly [...]