About Richard Bratton

Producer/ Director - Blue Sky Film and Media

How much does a corporate video cost?

What do the figures in the image have in common? Answer...they are all perfectly reasonable price quotations for a 2 minute video. In this blog post we explain why there can be a huge variation in cost for a video of the same length. But How Can That Be? Well… it all depends on the duration of the film, the complexity of the shoot and edit, and the production values. But what are production values? Production Values are all those elements that contribute to the overall quality of your [...]

By |2018-05-01T14:10:30+00:00April 30th, 2018|Commissioning Video, Video Planning, Video Production, Video Project Management, Video Strategy|Comments Off on How much does a corporate video cost?

Perfecting the Mix: Speech, Music and Imagery

Next time you are watching TV - and this could be anything from the news to a sitcom, a film or documentary – turn away from the screen and absorb just the sound for a few minutes. OK – so what have you learned? Now face the screen, turn off the audio and watch for a few minutes. Now what have you learned? The chances are you picked a lot more useful information through your ears than your eyes! Communication starts with Sound As a means of communicating ideas, for imparting concepts and creating understanding, audio is often by [...]

By |2017-05-30T07:50:02+00:00September 9th, 2014|Benefits of Video, Commissioning Video, Video Interviews, Video Planning, Video Production, Video Project Management, Video Strategy|Comments Off on Perfecting the Mix: Speech, Music and Imagery

Get the Best Value from Your Video Footage

Stretching your video budget further We were talking to a new client the other day, who was naturally keen to maximise their investment in video. One of the concerns was - how long the video was going to stay relevant to the organisation. As a relative new comer to video as a medium, their thinking was borne from experience in print. Now we all know of stories where 10,000 copies of print hang around the office because the CEO on the inside cover has since departed, the product range updated – or heaven forbid there’s a typo on page 3... [...]

By |2016-11-29T15:57:49+00:00April 28th, 2014|Benefits of Video, Commissioning Video, Video Planning, Video Project Management, Video Strategy|Comments Off on Get the Best Value from Your Video Footage

Don’t Let Your Audience Leak Away on YouTube

  When you hand your business card to a prospective customer, do you also hand them a handful of your competitors’ cards too? Of course not  - but we frequently see the equivalent with website video. You may choose to pull your video in from YouTube. This works fine in many respects, but we’ve all seen it – watch the video to the end and up pops a grid of 12 further videos to choose from – often including those of your competitors. And in an instant you've lost your audiences. They will be off exploring lots of alternative videos on [...]

By |2016-11-29T15:57:52+00:00December 13th, 2013|Online Video, Video Distribution, Video Hosting, Video Strategy, Website Video, YouTube|Comments Off on Don’t Let Your Audience Leak Away on YouTube

Ambient Video – Exhibitions, Shows, Gatherings and Celebrations

An ambient exhibition video made by Blue Sky Film and Media for viewing at on a show or exhibition stand. Blue Sky Film and Media is a producer of corporate and promotional video. We’ve all been on the receiving end of an over- enthusiastic sales person who can’t see that it’s time to stop talking – or for that matter, a video which is simply packed with too much information. At such times it’s best to forget about all the detail and consider ambient video instead. Video that uses the power of images and music alone - it could be [...]

7 Essential Questions to Ask Before Commissioning Video

What else can you show me apart from your showreel? Don’t make any decisions based on a showreel – ask to see real world examples of finished production pieces for real clients. A showreel is made of nothing more than numerous selected bits of video stitched together to an emotionally charged soundtrack. A showreel is purely designed to look great, (It may even include bought in stock video footage that the company didn't even shoot themselves) but it doesn't tell you a thing about the production company’s ability to make a complete, coherent video that presents a meaningful narrative and truly [...]

Meeting the Brief – Elgar Online

A marketing video made by Blue Sky Film and Media, meeting Elgar Publishing's video brief for the promotion of their new online publishing platform, Elgar Online. When a highly respected academic publisher commissions a promotional video for their new online platform, there is a lot to get right. Not only does the film need to clearly communicate the key benefits of the new software, but the tone must also appeal to the world of academia on both sides of the Atlantic. Audience The audience for this video includes librarians, academics, professors, students and researchers. It is aimed at a sophisticated audience [...]

A Rough Guide to Video File Formats

OK - so you've been through pre-production, you were there on the shoot and had a hand in the edit, and you've just taken delivery of your shiny new video. Now you have to get it seen by your target audience - and in most cases that means uploading to the web. But which file format to choose ? There are so many file types ... In fact - there are at least 120 video formats currently in existence and rising. We find that client rarely have any idea of which format is best for them, and more often than not, [...]