How To Hook Your Video Audience – The Power of Contrasts
In recent years, neuroscience has shown that your brain doesn’t really operate as a single entity. In fact, we have several brains working at the same time. For example, the frontal lobe - the bit that sits above your eyes – is where all the planning and rational thinking happens, whereas areas at the side, such as the temporal lobe, deal with functions like memory, hearing and sequencing. Importantly, deep inside our brains is an older more primitive part of ourselves, known as the reptilian brain and despite our evolution, this part of the brain is often still [...]
