So What’s The Deal With Video Captions?

At Blue Sky, we’re frequently asked for advice on the use of captions when releasing video on social media. There are a number of reasons why you might consider captions, but the most widespread issue is that platforms, such as Facebook, automatically launch videos in silence. It’s only when the viewer actively clicks on the video player that the sound is switched on. Obviously, this is a user friendly feature, in that none of us likes to be blasted by sound unwillingly – particularly if it’s also imposed on fellow commuters or office colleagues. Why Captions? [...]

Best Practice Guide to Social Media Video Release

At some point, most of our clients will release their video on social media platforms. This might include Facebook, Instagram, LinkedIn, YouTube and Twitter, but the question is – how do you ensure the best results for your video on social media? It’s not unusual for very little thought to be given to this and the video just gets ‘shoved’ out one way or another. In this blog post, we highlight some valuable tactics that will boost both the reach and impact of your video when you release it into the wild on social media. Going [...]

How to Ensure Success for Your Development Campaign Video

Video strategy - production & release When it comes to development video, the key to a successful campaign is choosing the right approach to both the production and release of your video. In this post we outline some tips and tactics that will help you make the most of your development campaign video. Staging a video release To get the most from video, it's always worthwhile staging your video release in keeping with the unfolding phases of your campaign. This means you will achieve waves of benefit from your video, rather than dissipating its impact in one [...]

By |2017-05-28T19:47:16+00:00June 20th, 2016|Video Distribution, Video SEO, Video Strategy|Comments Off on How to Ensure Success for Your Development Campaign Video

How to Write a Really Useful Video Brief

Blue Sky Film & Media Blog Post A good video brief will ensure your video project gets off to a positive start. In the long run, it can save you time and money, and help your producers to deliver the video you want as smoothly as possible. 1. Define Your Audience and Purpose This may seem blatantly obvious, but the first thing to be absolutely clear about when commissioning video is the nature of your audience and what you are trying to achieve. Surprisingly, it’s quite common for organisations to have not defined this fully when [...]

By |2017-05-28T19:42:29+00:00January 7th, 2016|Commissioning Video, Online Video, Video Distribution, Video Planning, Video Project Management, Video Strategy|Comments Off on How to Write a Really Useful Video Brief

Are Your Video Players a Bit of a Dog’s Breakfast? – Player Dimensions Explained

At Blue Sky, we produce numerous high quality videos each year for our clients – but sometimes clients miss out on getting the best from their video investment, because of gaps in technical knowledge or time to research new developments in this fast changing field. We are always on tap to help our clients, but to improve things more widely - here is the first in a monthly series on tips, tricks and pitfalls, for anyone with video on their mind. Wrong Video Player Dimensions 4:3 Players Back in the day, videos were generally [...]

By |2016-11-29T15:57:47+00:00March 24th, 2015|Video Distribution, Video Project Management, YouTube|Comments Off on Are Your Video Players a Bit of a Dog’s Breakfast? – Player Dimensions Explained

So What Happened to Video Rich Snippets?

... and why video sitemaps are still important? Up until July of this year, if you diligently applied all the principles of good video SEO in managing your online video, it was highly likely that Google  would reward you with lots of eye catching video rich snippets. Video Rich Snippets looked like this: But alas, some time around the middle of July (2014) -  for all but the very biggest players, such as YouTube, The Guardian, Vimeo – those irresistible video rich snippets disappeared. So What? Well, research showed that video rich snippet images are very tempting to users [...]

By |2017-05-30T07:56:12+00:00September 5th, 2014|Video Distribution, Video SEO, Video Strategy, Website Video, YouTube|Comments Off on So What Happened to Video Rich Snippets?

Rethinking Corporate Video – A Fresh Look at Some Key Issues

It’s now almost impossible to ignore the growing importance of video in promoting businesses today. YouTube is the second most used search tool after Google and research by CISCO predicts that 69% of all online consumer traffic will be video traffic by 2017. As we saw with websites, video is rapidly becoming an essential part of your marketing mix - and there are numerous reasons why.   Competition for Attention Today we are bombarded with a vast choice of media 24/7 and often on multiple devices at once. With a few taps of a finger we have endless choices of [...]

By |2016-11-29T15:57:51+00:00January 7th, 2014|Commissioning Video, Neuromarketing, Reviews, Video Distribution, Video Planning, Video Production, Video Project Management, Video SEO, Video Strategy, Website Video|Comments Off on Rethinking Corporate Video – A Fresh Look at Some Key Issues

Don’t Let Your Audience Leak Away on YouTube

  When you hand your business card to a prospective customer, do you also hand them a handful of your competitors’ cards too? Of course not  - but we frequently see the equivalent with website video. You may choose to pull your video in from YouTube. This works fine in many respects, but we’ve all seen it – watch the video to the end and up pops a grid of 12 further videos to choose from – often including those of your competitors. And in an instant you've lost your audiences. They will be off exploring lots of alternative videos on [...]

By |2016-11-29T15:57:52+00:00December 13th, 2013|Online Video, Video Distribution, Video Hosting, Video Strategy, Website Video, YouTube|Comments Off on Don’t Let Your Audience Leak Away on YouTube

Video Distribution Goals – What are Yours and do They Matter?

  Although a lot of energy, creativity, skill and collaboration go into producing a great new corporate video, the day of its release is really just the beginning. Just as with the launch of a new website or the birth of a child, we expect you to be thrilled with your new video, but some careful nurturing and wise choices will need to be applied for it to fulfil its maximum potential as it goes out into the world. To make sure your video reaches your audiences and serves your goals, it’s important to think through your video distribution goals. [...]

Review – Vimeo Video Hosting

The Early Days – Vimeo Standard To really understand Vimeo you need to understand its history. In the early days, Vimeo was primarily a showcasing site for creative folk who wanted to share their Indie film making with the world. This was in contrast to the highly commercial and badly shot amateur video culture of YouTube. Beloved of break through and wannabe film makers, Vimeo was the place to be seen. Vimeo was for true artists. This original Vimeo account model still exists - is free - and is known as Vimeo Standard. Storage limits are modest, but practical enough [...]

3 Good Reasons for Short Form Video

Short Form Video Example - Foster carer recruitment video for Foster Care Associates I guess it’s a basic instinct in us all to go for more of something rather than less, when given a choice. After all, we humans have survived from securing extra resources for what lies ahead. More food, more water, more wood for the fire – we are more frightened of not having enough, than we are of having too much. But is it OK to let this instinct rule us when producing a video. Is a two minute video always better than a [...]

Ambient Video – Exhibitions, Shows, Gatherings and Celebrations

An ambient exhibition video made by Blue Sky Film and Media for viewing at on a show or exhibition stand. Blue Sky Film and Media is a producer of corporate and promotional video. We’ve all been on the receiving end of an over- enthusiastic sales person who can’t see that it’s time to stop talking – or for that matter, a video which is simply packed with too much information. At such times it’s best to forget about all the detail and consider ambient video instead. Video that uses the power of images and music alone - it could be [...]

A Rough Guide to Video File Formats

OK - so you've been through pre-production, you were there on the shoot and had a hand in the edit, and you've just taken delivery of your shiny new video. Now you have to get it seen by your target audience - and in most cases that means uploading to the web. But which file format to choose ? There are so many file types ... In fact - there are at least 120 video formats currently in existence and rising. We find that client rarely have any idea of which format is best for them, and more often than not, [...]