This motion graphics explainer video was created to visually convey the concept behind the Polesaver composite post sleeve. Given that the Polesaver market encompasses over 50 countries, we were asked to produce an explainer that did not rely on language, thus avoiding the need for multiple versions of the video with translations of voice-over or text. We also took the opportunity to use a little humour, which can be an effective tactic in helping your audience remember the main features and benefits of a product.
