This Software as a Service marketing video interweaves three different sources of content to explain the benefits of the Volo Vision eCommerce Saas. At the outset, the CEO of Volo presents a distilled overview of the product, along with illustrative screen recordings. From these combined elements, a clear sense of the nature of the software is conveyed to the viewer. To enhance this explanation further, we go on to hear convincing positive testimony from a current business owning user of Volo Vision. This testimony brings an emotional authenticity to the video, reinforcing the technical explanation of the benefits the product can bring to eCommerce businesses.