Internal Communications Video Production
Large organisations with multiple sites combined with remote home-working present increasing challenges for internal comms. When your aim is to ensure your team take notice and remember messages that are vital to your organisation, then the written word can fail to cut it. If your communications are more than a couple of bullet points, complex or presenting change, not everyone will be motivated enough to digest your emails and documents – no matter how carefully crafted your copy is. Some will diligently read everything you send them, but many won’t – overwhelmed with busy schedules, competing priorities.
Face to face meetings can be hard to manage – busy diaries and the need to keep everyone up to date at the same time can be a logistical challenge. At worse, this can lead to a patchy release of information that can divide your teams.
The digital distribution of video can happen almost instantaneously across an organisation, ensuring consistent and synchronised understanding for all. A well-crafted video is a compelling medium that will embed your messaging in the hearts and minds of your audience. Clearly, a vital resource for internal comms objectives.
The Blue Sky team has produced internal communications video for a wide variety of clients including BASF, Lillian Faithful Homes, Ecclesiastical Insurance and Parker Hannifin. We are also experienced in creating an extensive range of video formats and selecting the best concepts for your internal comms goals. These can include explainer videos, training demonstrations, creative and inspiring value driven films, talking head presentations and celebratory event highlights video.
There are occasions when internal communications can be highly sensitive with far reaching impact for individuals and departments. Our video production team is well practiced in dealing with such issues and have developed the skills to gain rapid insight into each client’s context. We pride ourselves in exercising the necessary thoughtfulness and attention to detail that is required.