Paas Marketing Video

Investing in a platform as a service can be a significant investment of time and money for an organisation and prospective customers need to be confident that the platform actually works, is worth the money, is easy to use and brings clear benefits. Given these needs we chose a a straight forward, talking-head testimonial approach for this PAAS promotional video, aiming to create trust in the minds of the audience. Although the video uses a warm colour grade and some informal camera angles, there are no conspicuous filmic tricks to come between the viewer and the customer testimony. The result being an engaging video that is vibrant, yet with a ring of convincing authenticity.