Of course, one of the obvious things to do with your video is to embed it into your website where your audience can see it. This works fine for potential viewers who know who you are and want what you offer. They will happily seek you out, go to your website and watch your video.
If you have effective video search engine optimisation (VSEO), even those who don’t know who you are, but are looking for your product or services, may still land on your website video.
So what’s the catch?
Well – both these scenarios rely on intent in your audience. They have to know that they want what you offer and be intent on finding it to get to you.
So what about the big slice of your audience that may not have this intent? How do you reach those who haven’t even realised they might want what you’re offering.
This is where Boosted Facebook Video Posts come in. By uploading your video ‘natively’ to Facebook – and paying a relatively modest fee to ‘Boost’ your post, you can have your video appear in the Newsfeed of thousands of Facebook users. They don’t have to have ‘liked’ your page or be connected with you, as long as they have an active Facebook account you could appear in their Newsfeed.
Most of us need to be clearly motivated to spend time hunting for something we want online, but when we’re relaxing, browsing through our Facebook Feed – off-duty and off-guard – there are all manner of things bubbling at the edge of our minds that we would definitely consider exploring if they were pushed under our nose.
Right now – a back massage deal, a mini-break somewhere in Europe, a professional development training course and investment advice would catch my interest. All these things are hovering on my ‘would-be-nice-to-do-list’ – so I’m ripe for a sell, but too time poor to go hunting for it.