Your audience has many moods, many contexts and many devices, when it comes to the way they like to consume video. So offering them the right length of video – at the time and place they are ready for it, can be the key to securing an on-going conversation.
Even if you do decide to go for a longer form video – there is often real value to be had in making a short teaser or trailer video to drive viewers to your website to watch the full length video. After all, if it’s action that you want from your audience, rather than just general brand awareness, making sure viewers watch the main video on your website – instead of staying on social media to be distracted by cat videos – is vital.
Increasingly, we are producing short teaser videos to hook audience interest. Given the deluge of digital media most of us are exposed to, a short teaser video is a powerful way to cut through the noise.
Pushed out in email campaigns and on social media, short teaser videos produce a variety of results. These include motivating your audience to visit your website to find out more, following you on social media, priming viewers to watch out for and take an interest in a forthcoming longer video and making your email content more exciting so they don’t unsubscribe from your list.
Short teaser videos yield a variety of results, including:
- Increasing website traffic
- Creating new enquiries
- Raising event attendance
- Generating interest in a longer follow-up video
- Growing social media engagement
- Reducing email unsubscribes