The Early Days – Vimeo Standard
To really understand Vimeo you need to understand its history.
In the early days, Vimeo was primarily a showcasing site for creative folk who wanted to share their Indie film making with the world. This was in contrast to the highly commercial and badly shot amateur video culture of YouTube.
Beloved of break through and wannabe film makers, Vimeo was the place to be seen. Vimeo was for true artists.
This original Vimeo account model still exists – is free – and is known as Vimeo Standard. Storage limits are modest, but practical enough to get you started.
You are not allowed to post commercial promotional videos on Vimeo Standard – so this is not the place for your corporate video. Vimeo Pro is specifically for commercial video.
Artists of all kinds – not just film makers – are free to use Vimeo Standard, along with not-for-profit organisations.
Vimeo Standard videos, will often generate video rich snippets (i.e. video thumbnails in Google search results) for the page your video sits on within your Vimeo channel. However, if you put this embed into your website, it is unlikely to produce a video rich snippet for your webpage – so in search engine results, the video rich snippet will drive users to your Vimeo channel, rather than your webpage. This means it’s important to make sure you get your own website URL into the description text with each of your videos shown on your Vimeo channel.
The title you give your video within Vimeo will dictate what search terms Google will index your video for.
In a nutshell, Vimeo Plus is based on the same model as Vimeo Standard, but for a modest monthly fee it gives you more storage and bandwidth, plus several other attractive features. Again, you are not allowed to use Vimeo Plus for commercial video.
Unlike Vimeo Standard and Plus, Vimeo Pro was developed to answer the video hosting needs of businesses and should definitely be considered on your short list of hosting solutions for your corporate video.
The Up Side
Vimeo Pro’s pricing is highly competitive, offering up to 1000 GB of storage a year and unlimited bandwidth for a very reasonable $199 a year.
This is excellent value in the video hosting market. As well as generous storage and delivery, Vimeo Pro also offers high quality video images and numerous tools and settings for managing your videos.
Just some of the attractive options within Vimeo Pro include:
• players that you can brand with your own corporate colours and logo
• the choice over exactly which frame that you want for your splashscreen
• control over which websites your video can be embedded in
• the ability to create paid for viewing pages, so that you can make money from your videos.
• swift response times to your queries from customer service. We can vouch for this. They really do get back to you quickly.
The Down Side
Vimeo Pro is a great video hosting platform, at a competitive price and it will meet the majority of your corporate video needs –
But – there are a couple of things it doesn’t do –
• create video sitemaps or automatically give you video rich snippets for the page your video is embedded in
• creat RSS feeds for podcasting
A video sitemap is an index of information about web page videos, written in an XML file and submitted to Google.
They greatly enhance the likelihood of your web videos being properly indexed and appearing as Video Rich Snippets in Google’s search results. i.e. Showing up with a thumbnail of your video splashscreen.
Video Rich Snippets are much more eye catching than standard Google results and research shows that they attract a much higher click through rate (CTR).
Videos hosted by Vimeo can be found ‘naturally’ by Google and appear as video rich snippets, but in our experience this is somewhat ‘hit and miss’ and only a few of our Vimeo videos get listed as video rich snippets in this way.
If video rich snippets are a priority for you – then consider an alternative hosting platform, such as Wistia or Vidyard that provide tools for the creation of video sitemaps.
A video podcast has certain advantages over the viewing of videos embedded in a website. Firstly, your audience can subscribe to a podcast, so that each new video episode is automatically fed to their computer or hand held device. This means you don’t have to rely on getting people to visit your website again to see if you have any new videos.
The other advantage of video podcasts, is that it’s a very easy way for people to get your video as a download, so that it sits on their device without any need for an internet connection for viewing. For example, this is great for a field sales force, when they are moving around and cannot be confident that a decent WiFi or phone connection will always be available when they want to show a video.
It also allows for a very smooth experience, in that you will not be caught out by awkward moments waiting for a video to buffer, should you want to show it to someone in a hurried or spontaneous situation.
To set up a video podcast, you need to take an RSS feed from where your video is hosted. Vimeo does not currently provide RSS feeds for their hosted videos. If this is a priority for you, then you will need to use either a dedicated podcast hosting platform or one of the video hosting providers that do provide RSS feeds, such as Video Press, combined with a WordPress.com blog.
If you would like free advice concerning online video strategy, please get in touch with us at firstname.lastname@example.org