Freemius came to us requiring a video that would ring true with their B2B audience and be effective in conveying the value of their WordPress theme and plugin sales management platform. To achieve the sort of authenticity that would be persuasive, we took a straightforward customer testimonial approach, deliberately designed to be unpretentious and immediate – echoing the way we experience personal recommendations in everyday life. To further enhance a positive impression of the product we applied a warm colour grade and used informal camera angles to create an easy going, yet vibrant feel for the video.
