As part of a fundraising campaign to help keep the doors of the M Shed Museum open, this video was created to be viewed on kiosks around the museum to encourage visitors to make donations. Given this potentially noisy viewing context, we chose to use imagery, motion graphics and music, to communicate the key messages. The film shows a range of enriching activities available to the public, and through contrasting graphical and editing techniques we create an impression of what the loss of those activities might mean for the population of Bristol and its visitors.