Vertical Video Production
Over half of online video is now watched on a mobile device, so optimising your video for mobile delivery is key to success.
More specifically, the viewing of mobile video via social media platforms has exploded in recent years and social video produces 12 times more likes and shares than text and image only content. For almost all of us, it is clearly now essential to think about social video for mobile when devising a video campaign
4:5 Vertical Video
1:1 (Square) Vertical Video
Vertical Video Aspect Ratio
The aspect ratio of a video determines what shape the player is presented in. For example, a video with an aspect ratio of 1:1 will be presented as a square, whereas a video with an aspect ratio of 16:9 will be presented as a landscape oriented rectangle.
Embraced by big brands, social media platforms and viewers alike, vertical video is now extremely popular, presenting as a vertical rectangle. Typically, vertical video comes with an aspect ratio of 9:16 or 4:5.
Full-Screen 9:16 Vertical Video for Instagram & Facebook Stories
Why Vertical Video ?