Motion Graphics Product Explainer Video
The Postsaver protective shield product was created to prevent the rotting and shortened durability of wooden posts and poles. The challenge in conveying the benefits of the product lay in the fact that the rotting process happens out of sight below the ground and works at the microscopic level of bacteria causing the wood to decay. Consequently, in discussion with the makers of Postsaver we decided to address this project through the use of motion graphics and CGI – an ideal medium to illustrate what can’t be seen ordinarily by the human eye.
Postsaver – Motion Graphics Product Explainer Video