Brand Leader Video Production
This brand leader video was created to motivate and inspire prospective customers and employees to find out more about Core Assets – a leading provider of foster care services. Using imagery and music alone, and deliberately short on factual information, this video provokes curiosity, and conveys the human warmth in Core Assets services. Emotional engagement and a sense of celebration is the main aim here.
Once the audience has been drawn in on an emotional level, further videos follow this to provide information and reassurance about the services and opportunities on offer.