Best Practice Guide to Social Media Video Release

At some point, most of our clients will release their video on social media platforms. This might include Facebook, Instagram, LinkedIn, YouTube and Twitter, but the question is – how do you ensure the best results for your video on social media? It’s not unusual for very little thought to be given to this and the video just gets ‘shoved’ out one way or another. In this blog post, we highlight some valuable tactics that will boost both the reach and impact of your video when you release it into the wild on social media. Going [...]

Are Your Video Players a Bit of a Dog’s Breakfast? – Player Dimensions Explained

At Blue Sky, we produce numerous high quality videos each year for our clients – but sometimes clients miss out on getting the best from their video investment, because of gaps in technical knowledge or time to research new developments in this fast changing field. We are always on tap to help our clients, but to improve things more widely - here is the first in a monthly series on tips, tricks and pitfalls, for anyone with video on their mind. Wrong Video Player Dimensions 4:3 Players Back in the day, videos were generally [...]

By |2016-11-29T15:57:47+00:00March 24th, 2015|Video Distribution, Video Project Management, YouTube|Comments Off on Are Your Video Players a Bit of a Dog’s Breakfast? – Player Dimensions Explained

So What Happened to Video Rich Snippets?

... and why video sitemaps are still important? Up until July of this year, if you diligently applied all the principles of good video SEO in managing your online video, it was highly likely that Google  would reward you with lots of eye catching video rich snippets. Video Rich Snippets looked like this: But alas, some time around the middle of July (2014) -  for all but the very biggest players, such as YouTube, The Guardian, Vimeo – those irresistible video rich snippets disappeared. So What? Well, research showed that video rich snippet images are very tempting to users [...]

By |2017-05-30T07:56:12+00:00September 5th, 2014|Video Distribution, Video SEO, Video Strategy, Website Video, YouTube|Comments Off on So What Happened to Video Rich Snippets?

Don’t Let Your Audience Leak Away on YouTube

  When you hand your business card to a prospective customer, do you also hand them a handful of your competitors’ cards too? Of course not  - but we frequently see the equivalent with website video. You may choose to pull your video in from YouTube. This works fine in many respects, but we’ve all seen it – watch the video to the end and up pops a grid of 12 further videos to choose from – often including those of your competitors. And in an instant you've lost your audiences. They will be off exploring lots of alternative videos on [...]

By |2016-11-29T15:57:52+00:00December 13th, 2013|Online Video, Video Distribution, Video Hosting, Video Strategy, Website Video, YouTube|Comments Off on Don’t Let Your Audience Leak Away on YouTube

Video Distribution Goals – What are Yours and do They Matter?

  Although a lot of energy, creativity, skill and collaboration go into producing a great new corporate video, the day of its release is really just the beginning. Just as with the launch of a new website or the birth of a child, we expect you to be thrilled with your new video, but some careful nurturing and wise choices will need to be applied for it to fulfil its maximum potential as it goes out into the world. To make sure your video reaches your audiences and serves your goals, it’s important to think through your video distribution goals. [...]