Best Practice Guide to Social Media Video Release

At some point, most of our clients will release their video on social media platforms. This might include Facebook, Instagram, LinkedIn, YouTube and Twitter, but the question is – how do you ensure the best results for your video on social media?

It’s not unusual for very little thought to be given to this and the video just gets ‘shoved’ out one way or another. In this blog post, we highlight some valuable tactics that will boost both the reach […]

Are Your Video Players a Bit of a Dog’s Breakfast? – Player Dimensions Explained

Video Proportions Matter 16:9 At Blue Sky, we produce numerous high quality videos each year for our clients – but sometimes clients miss out on getting the best from their video investment, because of gaps in technical knowledge or time to research new developments in this fast changing field.

We are always on tap to help our clients, but to improve things more widely – here is the first […]

By |2016-11-29T15:57:47+00:00March 24th, 2015|Video Distribution, Video Project Management, YouTube|Comments Off on Are Your Video Players a Bit of a Dog’s Breakfast? – Player Dimensions Explained

So What Happened to Video Rich Snippets?

… and why video sitemaps are still important?

Up until July of this year, if you diligently applied all the principles of good video SEO in managing your online video, it was highly likely that Google  would reward you with lots of eye catching video rich snippets. Video Rich Snippets looked like this:

Video Rich Snippets

But alas, some time around the middle of July (2014) –  for all but the very biggest players, […]

By |2017-05-30T07:56:12+00:00September 5th, 2014|Video Distribution, Video SEO, Video Strategy, Website Video, YouTube|Comments Off on So What Happened to Video Rich Snippets?

Don’t Let Your Audience Leak Away on YouTube

YouTube Strategy - Keeping your audience

 

When you hand your business card to a prospective customer, do you also hand them a handful of your competitors’ cards too?

Of course not  – but we frequently see the equivalent with website video.

You may choose to pull your video in from YouTube. This works fine in many respects, but we’ve all seen it – watch the video to the end and up pops a […]

By |2016-11-29T15:57:52+00:00December 13th, 2013|Online Video, Video Distribution, Video Hosting, Video Strategy, Website Video, YouTube|Comments Off on Don’t Let Your Audience Leak Away on YouTube

Video Distribution Goals – What are Yours and do They Matter?

Video Distribution Platforms

 

Although a lot of energy, creativity, skill and collaboration go into producing a great new corporate video, the day of its release is really just the beginning.

Just as with the launch of a new website or the birth of a child, we expect you to be thrilled with your new video, but some careful nurturing and wise choices will need to be applied for it to fulfil its maximum […]