So What Happened to Video Rich Snippets?

... and why video sitemaps are still important? Up until July of this year, if you diligently applied all the principles of good video SEO in managing your online video, it was highly likely that Google  would reward you with lots of eye catching video rich snippets. Video Rich Snippets looked like this: But alas, some time around the middle of July (2014) -  for all but the very biggest players, such as YouTube, The Guardian, Vimeo – those irresistible video rich snippets disappeared. So What? Well, research showed that video rich snippet images are very tempting to users [...]

By |2017-05-30T07:56:12+00:00September 5th, 2014|Video Distribution, Video SEO, Video Strategy, Website Video, YouTube|Comments Off on So What Happened to Video Rich Snippets?

Rethinking Corporate Video – A Fresh Look at Some Key Issues

It’s now almost impossible to ignore the growing importance of video in promoting businesses today. YouTube is the second most used search tool after Google and research by CISCO predicts that 69% of all online consumer traffic will be video traffic by 2017. As we saw with websites, video is rapidly becoming an essential part of your marketing mix - and there are numerous reasons why.   Competition for Attention Today we are bombarded with a vast choice of media 24/7 and often on multiple devices at once. With a few taps of a finger we have endless choices of [...]

By |2016-11-29T15:57:51+00:00January 7th, 2014|Commissioning Video, Neuromarketing, Reviews, Video Distribution, Video Planning, Video Production, Video Project Management, Video SEO, Video Strategy, Website Video|Comments Off on Rethinking Corporate Video – A Fresh Look at Some Key Issues

Don’t Let Your Audience Leak Away on YouTube

  When you hand your business card to a prospective customer, do you also hand them a handful of your competitors’ cards too? Of course not  - but we frequently see the equivalent with website video. You may choose to pull your video in from YouTube. This works fine in many respects, but we’ve all seen it – watch the video to the end and up pops a grid of 12 further videos to choose from – often including those of your competitors. And in an instant you've lost your audiences. They will be off exploring lots of alternative videos on [...]

By |2016-11-29T15:57:52+00:00December 13th, 2013|Online Video, Video Distribution, Video Hosting, Video Strategy, Website Video, YouTube|Comments Off on Don’t Let Your Audience Leak Away on YouTube

Video Distribution Goals – What are Yours and do They Matter?

  Although a lot of energy, creativity, skill and collaboration go into producing a great new corporate video, the day of its release is really just the beginning. Just as with the launch of a new website or the birth of a child, we expect you to be thrilled with your new video, but some careful nurturing and wise choices will need to be applied for it to fulfil its maximum potential as it goes out into the world. To make sure your video reaches your audiences and serves your goals, it’s important to think through your video distribution goals. [...]

Review – Vimeo Video Hosting

The Early Days – Vimeo Standard To really understand Vimeo you need to understand its history. In the early days, Vimeo was primarily a showcasing site for creative folk who wanted to share their Indie film making with the world. This was in contrast to the highly commercial and badly shot amateur video culture of YouTube. Beloved of break through and wannabe film makers, Vimeo was the place to be seen. Vimeo was for true artists. This original Vimeo account model still exists - is free - and is known as Vimeo Standard. Storage limits are modest, but practical enough [...]

3 Good Reasons for Short Form Video

Short Form Video Example - Foster carer recruitment video for Foster Care Associates I guess it’s a basic instinct in us all to go for more of something rather than less, when given a choice. After all, we humans have survived from securing extra resources for what lies ahead. More food, more water, more wood for the fire – we are more frightened of not having enough, than we are of having too much. But is it OK to let this instinct rule us when producing a video. Is a two minute video always better than a [...]

A Rough Guide to Video File Formats

OK - so you've been through pre-production, you were there on the shoot and had a hand in the edit, and you've just taken delivery of your shiny new video. Now you have to get it seen by your target audience - and in most cases that means uploading to the web. But which file format to choose ? There are so many file types ... In fact - there are at least 120 video formats currently in existence and rising. We find that client rarely have any idea of which format is best for them, and more often than not, [...]

Video, Trust and the Reptilian Brain

Many of our clients provide services or products that require a significant leap of faith from their own clients for them to commit to a purchase, donation or further involvement. This could be buying food - secure in the belief that it’s truly made from wholesome ingredients, entrusting their bodies to medical professionals - confident that they will not come to any harm - or something as everyday as being relaxed in the knowledge that the hard earned money they’ve spent on a leisure trip is not going to result in disappointment. In scenarios like these, evoking trust and allaying [...]