Up until July of this year, if you diligently applied all the principles of good video SEO in managing your online video, it was highly likely that Google would reward you with lots of eye catching video rich snippets. Video Rich Snippets looked like this:
But alas, some time around the middle of July (2014) – for all but the very biggest players, […]
It’s now almost impossible to ignore the growing importance of video in promoting businesses today.
YouTube is the second most used search tool after Google and research by CISCO predicts that 69% of all online consumer traffic will be video traffic by 2017. As we saw with websites, video is rapidly becoming an essential part of your marketing mix – and there are numerous reasons why.
Today […]
When you hand your business card to a prospective customer, do you also hand them a handful of your competitors’ cards too?
Of course not – but we frequently see the equivalent with website video.
You may choose to pull your video in from YouTube. This works fine in many respects, but we’ve all seen it – watch the video to the end and up pops a […]
Although a lot of energy, creativity, skill and collaboration go into producing a great new corporate video, the day of its release is really just the beginning.
Just as with the launch of a new website or the birth of a child, we expect you to be thrilled with your new video, but some careful nurturing and wise choices will need to be applied for it to fulfil its maximum […]
To really understand Vimeo you need to understand its history.
In the early days, Vimeo was primarily a showcasing site for creative folk who wanted to share their Indie film making with the world. This was in contrast to the highly commercial and badly shot amateur video culture of YouTube.
Beloved of break through and wannabe film makers, Vimeo was the place to be seen. Vimeo […]
I guess it’s a basic instinct in us all to go for more of something rather than less, when given a choice. After all, we humans have survived from securing extra resources for what lies ahead. More food, more water, more wood for the fire – we are more frightened of not having enough, than we are of having too much.
But is it OK to […]