So What Happened to Video Rich Snippets?

… and why video sitemaps are still important?

Up until July of this year, if you diligently applied all the principles of good video SEO in managing your online video, it was highly likely that Google  would reward you with lots of eye catching video rich snippets. Video Rich Snippets looked like this:

Video Rich Snippets

But alas, some time around the middle of July (2014) –  for all but the very biggest players, […]

By |2017-05-30T07:56:12+00:00September 5th, 2014|Video Distribution, Video SEO, Video Strategy, Website Video, YouTube|Comments Off on So What Happened to Video Rich Snippets?

Rethinking Corporate Video – A Fresh Look at Some Key Issues

Rethinking Corporate Video - Lizard

It’s now almost impossible to ignore the growing importance of video in promoting businesses today.

YouTube is the second most used search tool after Google and research by CISCO predicts that 69% of all online consumer traffic will be video traffic by 2017. As we saw with websites, video is rapidly becoming an essential part of your marketing mix – and there are numerous reasons why.

 

Competition for Attention

Today […]

By |2016-11-29T15:57:51+00:00January 7th, 2014|Commissioning Video, Neuromarketing, Reviews, Video Distribution, Video Planning, Video Production, Video Project Management, Video SEO, Video Strategy, Website Video|Comments Off on Rethinking Corporate Video – A Fresh Look at Some Key Issues

Don’t Let Your Audience Leak Away on YouTube

YouTube Strategy - Keeping your audience

 

When you hand your business card to a prospective customer, do you also hand them a handful of your competitors’ cards too?

Of course not  – but we frequently see the equivalent with website video.

You may choose to pull your video in from YouTube. This works fine in many respects, but we’ve all seen it – watch the video to the end and up pops a […]

By |2016-11-29T15:57:52+00:00December 13th, 2013|Online Video, Video Distribution, Video Hosting, Video Strategy, Website Video, YouTube|Comments Off on Don’t Let Your Audience Leak Away on YouTube

Video Distribution Goals – What are Yours and do They Matter?

Video Distribution Platforms

 

Although a lot of energy, creativity, skill and collaboration go into producing a great new corporate video, the day of its release is really just the beginning.

Just as with the launch of a new website or the birth of a child, we expect you to be thrilled with your new video, but some careful nurturing and wise choices will need to be applied for it to fulfil its maximum […]

Review – Vimeo Video Hosting

Vimeo Review 4

The Early Days – Vimeo Standard

To really understand Vimeo you need to understand its history.

In the early days, Vimeo was primarily a showcasing site for creative folk who wanted to share their Indie film making with the world. This was in contrast to the highly commercial and badly shot amateur video culture of YouTube.

Beloved of break through and wannabe film makers, Vimeo was the place to be seen. Vimeo […]

3 Good Reasons for Short Form Video


Short Form Video Example – Foster carer recruitment video for Foster Care Associates

I guess it’s a basic instinct in us all to go for more of something rather than less, when given a choice. After all, we humans have survived from securing extra resources for what lies ahead. More food, more water, more wood for the fire – we are more frightened of not having enough, than we are of having too much.

But is it OK to […]