How much does a corporate video cost?

What do the figures in the image have in common? Answer...they are all perfectly reasonable price quotations for a 2 minute video. In this blog post we explain why there can be a huge variation in cost for a video of the same length. But How Can That Be? Well… it all depends on the duration of the film, the complexity of the shoot and edit, and the production values. But what are production values? Production Values are all those elements that contribute to the overall quality of your [...]

By |2018-05-01T14:10:30+00:00April 30th, 2018|Commissioning Video, Video Planning, Video Production, Video Project Management, Video Strategy|Comments Off on How much does a corporate video cost?

How To Win Trust From Your Video Audience

To Script or Not to Script ... That is the Question When building the trust and confidence of your video audience is it better to deliver your message through a carefully crafted script, or go for a more relaxed interview style? In part, this depends on the type of film you are making. There are projects that need precision scripting. For example, an annual report or health & safety induction video require an exacting approach - but ask yourself “Am I choosing to use a script because it’s vital to specify every word or because I’m frightened [...]

By |2018-02-13T17:30:57+00:00February 1st, 2018|Commissioning Video, Video Interviews, Video Planning, Video Production, Video Project Management, Video Strategy|Comments Off on How To Win Trust From Your Video Audience

Information Overload – How to Ensure Your Video Won’t be Forgotten

Eavesdrop anywhere in the world of video production and you are likely to hear a producer steering a client towards accepting that 5 minutes’ worth of messaging won’t fit into the 2 minute video they’ve commissioned. This may seem an obvious point and it may even seem patronising for us to be pointing it out, but it’s one of the most recurring themes in pre-production discussions. Information Overload All around us there is an epidemic of information overload and, as elsewhere, video production is not immune to it. The problem is that information overload in [...]

By |2017-08-04T09:18:38+00:00June 16th, 2017|Commissioning Video, Video Planning, Video Project Management|Comments Off on Information Overload – How to Ensure Your Video Won’t be Forgotten

How to Write a Really Useful Video Brief

Blue Sky Film & Media Blog Post A good video brief will ensure your video project gets off to a positive start. In the long run, it can save you time and money, and help your producers to deliver the video you want as smoothly as possible. 1. Define Your Audience and Purpose This may seem blatantly obvious, but the first thing to be absolutely clear about when commissioning video is the nature of your audience and what you are trying to achieve. Surprisingly, it’s quite common for organisations to have not defined this fully when [...]

By |2017-05-28T19:42:29+00:00January 7th, 2016|Commissioning Video, Online Video, Video Distribution, Video Planning, Video Project Management, Video Strategy|Comments Off on How to Write a Really Useful Video Brief

Perfecting the Mix: Speech, Music and Imagery

Next time you are watching TV - and this could be anything from the news to a sitcom, a film or documentary – turn away from the screen and absorb just the sound for a few minutes. OK – so what have you learned? Now face the screen, turn off the audio and watch for a few minutes. Now what have you learned? The chances are you picked a lot more useful information through your ears than your eyes! Communication starts with Sound As a means of communicating ideas, for imparting concepts and creating understanding, audio is often by [...]

By |2017-05-30T07:50:02+00:00September 9th, 2014|Benefits of Video, Commissioning Video, Video Interviews, Video Planning, Video Production, Video Project Management, Video Strategy|Comments Off on Perfecting the Mix: Speech, Music and Imagery

Get the Best Value from Your Video Footage

Stretching your video budget further We were talking to a new client the other day, who was naturally keen to maximise their investment in video. One of the concerns was - how long the video was going to stay relevant to the organisation. As a relative new comer to video as a medium, their thinking was borne from experience in print. Now we all know of stories where 10,000 copies of print hang around the office because the CEO on the inside cover has since departed, the product range updated – or heaven forbid there’s a typo on page 3... [...]

By |2016-11-29T15:57:49+00:00April 28th, 2014|Benefits of Video, Commissioning Video, Video Planning, Video Project Management, Video Strategy|Comments Off on Get the Best Value from Your Video Footage

DIY or Professional? The Video Commissioner’s Dilemma

OK - so you need a video - but who is going to make it? Back in the 1990's there was a trend for larger companies to set up their own in-house video production units, but most of these didn't survive.  They weren't cost effective and didn't yield the best results creatively and technically. So if your organization isn’t big enough to sustain its own professional video producers you have two options: You make a DIY video in-house – using amateur or semi-professional staff e.g. a grateful media student, the web guy who dabbles in video on the side You [...]

By |2016-11-29T15:57:49+00:00April 27th, 2014|Commissioning Video, Video Planning, Video Production, Video Project Management, Video Strategy|Comments Off on DIY or Professional? The Video Commissioner’s Dilemma

Rethinking Corporate Video – A Fresh Look at Some Key Issues

It’s now almost impossible to ignore the growing importance of video in promoting businesses today. YouTube is the second most used search tool after Google and research by CISCO predicts that 69% of all online consumer traffic will be video traffic by 2017. As we saw with websites, video is rapidly becoming an essential part of your marketing mix - and there are numerous reasons why.   Competition for Attention Today we are bombarded with a vast choice of media 24/7 and often on multiple devices at once. With a few taps of a finger we have endless choices of [...]

By |2016-11-29T15:57:51+00:00January 7th, 2014|Commissioning Video, Neuromarketing, Reviews, Video Distribution, Video Planning, Video Production, Video Project Management, Video SEO, Video Strategy, Website Video|Comments Off on Rethinking Corporate Video – A Fresh Look at Some Key Issues

Video Distribution Goals – What are Yours and do They Matter?

  Although a lot of energy, creativity, skill and collaboration go into producing a great new corporate video, the day of its release is really just the beginning. Just as with the launch of a new website or the birth of a child, we expect you to be thrilled with your new video, but some careful nurturing and wise choices will need to be applied for it to fulfil its maximum potential as it goes out into the world. To make sure your video reaches your audiences and serves your goals, it’s important to think through your video distribution goals. [...]

Review – Vimeo Video Hosting

The Early Days – Vimeo Standard To really understand Vimeo you need to understand its history. In the early days, Vimeo was primarily a showcasing site for creative folk who wanted to share their Indie film making with the world. This was in contrast to the highly commercial and badly shot amateur video culture of YouTube. Beloved of break through and wannabe film makers, Vimeo was the place to be seen. Vimeo was for true artists. This original Vimeo account model still exists - is free - and is known as Vimeo Standard. Storage limits are modest, but practical enough [...]

3 Good Reasons for Short Form Video

Short Form Video Example - Foster carer recruitment video for Foster Care Associates I guess it’s a basic instinct in us all to go for more of something rather than less, when given a choice. After all, we humans have survived from securing extra resources for what lies ahead. More food, more water, more wood for the fire – we are more frightened of not having enough, than we are of having too much. But is it OK to let this instinct rule us when producing a video. Is a two minute video always better than a [...]

Ambient Video – Exhibitions, Shows, Gatherings and Celebrations

An ambient exhibition video made by Blue Sky Film and Media for viewing at on a show or exhibition stand. Blue Sky Film and Media is a producer of corporate and promotional video. We’ve all been on the receiving end of an over- enthusiastic sales person who can’t see that it’s time to stop talking – or for that matter, a video which is simply packed with too much information. At such times it’s best to forget about all the detail and consider ambient video instead. Video that uses the power of images and music alone - it could be [...]

7 Essential Questions to Ask Before Commissioning Video

What else can you show me apart from your showreel? Don’t make any decisions based on a showreel – ask to see real world examples of finished production pieces for real clients. A showreel is made of nothing more than numerous selected bits of video stitched together to an emotionally charged soundtrack. A showreel is purely designed to look great, (It may even include bought in stock video footage that the company didn't even shoot themselves) but it doesn't tell you a thing about the production company’s ability to make a complete, coherent video that presents a meaningful narrative and truly [...]

Meeting the Brief – Elgar Online

A marketing video made by Blue Sky Film and Media, meeting Elgar Publishing's video brief for the promotion of their new online publishing platform, Elgar Online. When a highly respected academic publisher commissions a promotional video for their new online platform, there is a lot to get right. Not only does the film need to clearly communicate the key benefits of the new software, but the tone must also appeal to the world of academia on both sides of the Atlantic. Audience The audience for this video includes librarians, academics, professors, students and researchers. It is aimed at a sophisticated audience [...]

Video, Trust and the Reptilian Brain

Many of our clients provide services or products that require a significant leap of faith from their own clients for them to commit to a purchase, donation or further involvement. This could be buying food - secure in the belief that it’s truly made from wholesome ingredients, entrusting their bodies to medical professionals - confident that they will not come to any harm - or something as everyday as being relaxed in the knowledge that the hard earned money they’ve spent on a leisure trip is not going to result in disappointment. In scenarios like these, evoking trust and allaying [...]