4 09, 2018

How Do I Prepare To Be Interviewed for a Video ?

By |2019-08-21T13:57:21+00:00September 4th, 2018|Shooting Video, Video Interviews, Video Project Management|0 Comments

There are times when a highly creative, dramatised or scripted format for your video will be the right choice for your audience and goals. On the other hand, there are also situations when a talking-head interview video can be a compelling choice for your video requirements. Most talking-head interviews are produced through a ‘prompted interview’ technique. This results in the simple, but effective, immediacy of one person talking to another and as social animals we are used to making sense of the world in this way. It’s how we learn from each other and how we build relationships, [...]

1 02, 2018

How To Win Trust From Your Video Audience

By |2018-02-13T17:30:57+00:00February 1st, 2018|Commissioning Video, Video Interviews, Video Planning, Video Production, Video Project Management, Video Strategy|Comments Off on How To Win Trust From Your Video Audience

To Script or Not to Script ... That is the Question When building the trust and confidence of your video audience is it better to deliver your message through a carefully crafted script, or go for a more relaxed interview style? In part, this depends on the type of film you are making. There are projects that need precision scripting. For example, an annual report or health & safety induction video require an exacting approach - but ask yourself “Am I choosing to use a script because it’s vital to specify every word or because I’m frightened [...]

9 09, 2014

Perfecting the Mix: Speech, Music and Imagery

By |2017-05-30T07:50:02+00:00September 9th, 2014|Benefits of Video, Commissioning Video, Video Interviews, Video Planning, Video Production, Video Project Management, Video Strategy|Comments Off on Perfecting the Mix: Speech, Music and Imagery

Next time you are watching TV - and this could be anything from the news to a sitcom, a film or documentary – turn away from the screen and absorb just the sound for a few minutes. OK – so what have you learned? Now face the screen, turn off the audio and watch for a few minutes. Now what have you learned? The chances are you picked a lot more useful information through your ears than your eyes! Communication starts with Sound As a means of communicating ideas, for imparting concepts and creating understanding, audio is often by [...]