So What’s The Deal With Video Captions?

At Blue Sky, we’re frequently asked for advice on the use of captions when releasing video on social media. There are a number of reasons why you might consider captions, but the most widespread issue is that platforms, such as Facebook, automatically launch videos in silence. It’s only when the viewer actively clicks on the video player that the sound is switched on. Obviously, this is a user friendly feature, in that none of us likes to be blasted by sound unwillingly – particularly if it’s also imposed on fellow commuters or office colleagues. Why Captions? [...]

Best Practice Guide to Social Media Video Release

At some point, most of our clients will release their video on social media platforms. This might include Facebook, Instagram, LinkedIn, YouTube and Twitter, but the question is – how do you ensure the best results for your video on social media? It’s not unusual for very little thought to be given to this and the video just gets ‘shoved’ out one way or another. In this blog post, we highlight some valuable tactics that will boost both the reach and impact of your video when you release it into the wild on social media. Going [...]

Short Teaser Video – The Long and the Short of it

Next Day Promotion The IT Exhibition:  65 Seconds IP Expo Manchester This Day 1 summary of a two day exhibition, was shot in the morning, edited over lunch and released by the afternoon - on social media and in an email campaign. Used repeatedly by the client, this format has proved successful in driving up visitor attendance for Day 2 of the exhibition. Increasing Enquiries The Hotel:  20 secs Manor by the Lake The Manor by the Lake Hotel is a hidden gem within the regency town of Cheltenham - as one in [...]

By |2017-06-12T16:05:52+00:00June 29th, 2015|Benefits of Video, Event Video, Social Media Video|Comments Off on Short Teaser Video – The Long and the Short of it