How to Write a Really Useful Video Brief

Blue Sky Film & Media Blog Post A good video brief will ensure your video project gets off to a positive start. In the long run, it can save you time and money, and help your producers to deliver the video you want as smoothly as possible. 1. Define Your Audience and Purpose This may seem blatantly obvious, but the first thing to be absolutely clear about when commissioning video is the nature of your audience and what you are trying to achieve. Surprisingly, it’s quite common for organisations to have not defined this fully when [...]

By |2017-05-28T19:42:29+00:00January 7th, 2016|Commissioning Video, Online Video, Video Distribution, Video Planning, Video Project Management, Video Strategy|Comments Off on How to Write a Really Useful Video Brief

Don’t Let Your Audience Leak Away on YouTube

  When you hand your business card to a prospective customer, do you also hand them a handful of your competitors’ cards too? Of course not  - but we frequently see the equivalent with website video. You may choose to pull your video in from YouTube. This works fine in many respects, but we’ve all seen it – watch the video to the end and up pops a grid of 12 further videos to choose from – often including those of your competitors. And in an instant you've lost your audiences. They will be off exploring lots of alternative videos on [...]

By |2016-11-29T15:57:52+00:00December 13th, 2013|Online Video, Video Distribution, Video Hosting, Video Strategy, Website Video, YouTube|Comments Off on Don’t Let Your Audience Leak Away on YouTube

Video Distribution Goals – What are Yours and do They Matter?

  Although a lot of energy, creativity, skill and collaboration go into producing a great new corporate video, the day of its release is really just the beginning. Just as with the launch of a new website or the birth of a child, we expect you to be thrilled with your new video, but some careful nurturing and wise choices will need to be applied for it to fulfil its maximum potential as it goes out into the world. To make sure your video reaches your audiences and serves your goals, it’s important to think through your video distribution goals. [...]

Review – Vimeo Video Hosting

The Early Days – Vimeo Standard To really understand Vimeo you need to understand its history. In the early days, Vimeo was primarily a showcasing site for creative folk who wanted to share their Indie film making with the world. This was in contrast to the highly commercial and badly shot amateur video culture of YouTube. Beloved of break through and wannabe film makers, Vimeo was the place to be seen. Vimeo was for true artists. This original Vimeo account model still exists - is free - and is known as Vimeo Standard. Storage limits are modest, but practical enough [...]

3 Good Reasons for Short Form Video

Short Form Video Example - Foster carer recruitment video for Foster Care Associates I guess it’s a basic instinct in us all to go for more of something rather than less, when given a choice. After all, we humans have survived from securing extra resources for what lies ahead. More food, more water, more wood for the fire – we are more frightened of not having enough, than we are of having too much. But is it OK to let this instinct rule us when producing a video. Is a two minute video always better than a [...]

A Rough Guide to Video File Formats

OK - so you've been through pre-production, you were there on the shoot and had a hand in the edit, and you've just taken delivery of your shiny new video. Now you have to get it seen by your target audience - and in most cases that means uploading to the web. But which file format to choose ? There are so many file types ... In fact - there are at least 120 video formats currently in existence and rising. We find that client rarely have any idea of which format is best for them, and more often than not, [...]