Next Day Promotion
This Day 1 summary of a two day exhibition, was shot in the morning, edited over lunch and released by the afternoon – on social media and in an email campaign. Used repeatedly by the client, this format has proved successful in driving up visitor attendance for Day 2 of the exhibition. Increasing Enquiries
The Manor […]
Next time you are watching TV – and this could be anything from the news to a sitcom, a film or documentary – turn away from the screen and absorb just the sound for a few minutes. OK – so what have you learned?
Now face the screen, turn off the audio and watch for a few minutes. Now what have you learned?
The chances are you picked a […]
We were talking to a new client the other day, who was naturally keen to maximise their investment in video. One of the concerns was – how long the video was going to stay relevant to the organisation.
As a relative new comer to video as a medium, their thinking was borne from experience in print. Now we all know of stories where […]
Although a lot of energy, creativity, skill and collaboration go into producing a great new corporate video, the day of its release is really just the beginning.
Just as with the launch of a new website or the birth of a child, we expect you to be thrilled with your new video, but some careful nurturing and wise choices will need to be applied for it to fulfil its maximum […]
I guess it’s a basic instinct in us all to go for more of something rather than less, when given a choice. After all, we humans have survived from securing extra resources for what lies ahead. More food, more water, more wood for the fire – we are more frightened of not having enough, than we are of having too much.
But is it OK to […]
We’ve all been on the receiving end of an over- enthusiastic sales person who can’t see that it’s time to stop talking – or for that matter, a video which is simply packed with too much information. At such times it’s best to forget about all the detail and consider ambient video instead.
Video that uses the power of images and music alone – it could be just what your audience needs most.Less is more
We are, […]