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4 11, 2013

3 Good Reasons for Short Form Video

By |2019-10-24T12:18:09+00:00November 4th, 2013|Benefits of Video, Commissioning Video, Online Video, Video Distribution, Video Planning, Video Production, Video Project Management, Video SEO, Video Strategy, Website Video|0 Comments

Short Form Video Example - Foster carer recruitment video for Foster Care Associates I guess it’s a basic instinct in us all to go for more of something rather than less, when given a choice. After all, we humans have survived from securing extra resources for what lies ahead. More food, more water, more wood for the fire – we are more frightened of not having enough, than we are of having too much. But is it OK to let this instinct rule us when producing a video. Is a two minute video always better than [...]

29 09, 2013

Ambient Video – Exhibitions, Shows, Gatherings and Celebrations

By |2019-09-11T10:29:23+00:00September 29th, 2013|Benefits of Video, Commissioning Video, Event Video, Exhibition Video, Video Distribution, Video Planning, Video Project Management, Video Strategy|0 Comments

We’ve all been on the receiving end of an over- enthusiastic sales person who can’t see that it’s time to stop talking – or for that matter, a video which is simply packed with too much information. At such times it’s best to forget about all the detail and consider ambient video instead. Video that uses the power of images and music alone - it could be just what your audience needs most.Less is more We are, I’m told, bashed about the head with as many as 1000 marketing messages everyday. Now I can’t [...]

28 09, 2013

7 Essential Questions to Ask Before Commissioning Video

By |2019-04-05T13:05:34+00:00September 28th, 2013|Commissioning Video, Video Planning, Video Production, Video Project Management, Video Strategy|0 Comments

What else can you show me apart from your showreel? Don’t make any decisions based on a showreel – ask to see real world examples of finished production pieces for real clients. A showreel is made of nothing more than numerous selected bits of video stitched together to an emotionally charged soundtrack. A showreel is purely designed to look great, (It may even include bought in stock video footage that the company didn't even shoot themselves) but it doesn't tell you a thing about the production company’s ability to make a complete, coherent video that presents a meaningful narrative and truly [...]