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Best Practice Guide to Social Media Video Release

At some point, most of our clients will release their video on social media platforms. This might include Facebook, Instagram, LinkedIn, YouTube and Twitter, but the question is – how do you ensure the best results for your video on social media?

It’s not unusual for very little thought to be given to this and the video just gets ‘shoved’ out one way or another. In this blog post, we highlight some valuable tactics that will boost both the reach […]

How To Hook Your Video Audience – The Power of Contrasts

In recent years, neuroscience has shown that your brain doesn’t really operate as a single entity. In fact, we have several brains working at the same time.

For example, the frontal lobe – the bit that sits above your eyes – is where all the planning and rational thinking happens, whereas areas at the side, such as the temporal lobe, deal with functions like memory, hearing and sequencing.

Importantly, deep inside our brains is an older more primitive part of ourselves, […]

By |2020-08-17T17:25:31+00:00February 18th, 2019|Video Production|0 Comments

How Do I Prepare To Be Interviewed for a Video ?

There are times when a highly creative, dramatised or scripted format for your video will be the right choice for your audience and goals.

On the other hand, there are also situations when a talking-head interview video can be a compelling choice for your video requirements.

Most talking-head interviews are produced through a ‘prompted interview’ technique. This results in the simple, but effective, immediacy of one person talking to another and as social animals we are used to making sense of […]

So What’s The Deal With Video Captions?

At Blue Sky, we’re frequently asked for advice on the use of captions when releasing video on social media.

There are a number of reasons why you might consider captions, but the most widespread issue is that platforms, such as Facebook, automatically launch videos in silence. It’s only when the viewer actively clicks on the video player that the sound is switched on.

Obviously, this is a user friendly feature, in that none of us likes to be blasted by sound […]

How much does a corporate video cost?


What do the figures in the image have in common?

Answer…they are all perfectly reasonable price quotations for a 2 minute video.

In this blog post we explain why there can be a huge variation in cost for a video of the same length.

But How Can That Be?

Well… it all depends on the duration of the film, the complexity of the shoot and edit, and the production values.

But what are production values?

Production […]

By |2020-08-24T11:30:52+00:00April 30th, 2018|Commissioning Video, Video Planning, Video Production, Video Project Management, Video Strategy|Comments Off on How much does a corporate video cost?

The Number One Video Marketing Blunder


Should I Put my Video on YouTube?

We are frequently asked this question and the answer is …

…Yes – BUT with a big BUT…

The logic goes – YouTube is the second most used search tool in the world after Google, so it would seem a given that if you want people to find you, then you must have your video on YouTube?

This is true, but it’s not simply a question of just ‘being found’ – you haven’t made a […]

By |2019-08-09T08:37:27+00:00February 6th, 2018|Video Production|Comments Off on The Number One Video Marketing Blunder

How To Win Trust From Your Video Audience


To Script or Not to Script … That is the Question

When building the trust and confidence of your video audience is it better to deliver your message through a carefully crafted script, or go for a more relaxed interview style?

In part, this depends on the type of film you are making.

There are projects that need precision scripting. For example, an annual report or health & safety induction video require an exacting approach – but ask yourself “Am I […]

By |2018-02-13T17:30:57+00:00February 1st, 2018|Commissioning Video, Video Interviews, Video Planning, Video Production, Video Project Management, Video Strategy|Comments Off on How To Win Trust From Your Video Audience

How To Get High Ranking Google Results For Your Website Video

When it comes to website video, we are frequently asked the question “How do I get my website video to appear high in Google search results?”. The answer is you will need to invest in some diligent webpage housekeeping, combined with a few specific practices relating to video hosting.

The good news is that generally Video SEO (VSEO) is done really badly, so with a little effort, there is often a good opportunity to steal a march on your competitors. […]

By |2019-12-05T14:52:28+00:00August 16th, 2017|Video Production|Comments Off on How To Get High Ranking Google Results For Your Website Video

Information Overload – How to Ensure Your Video Won’t be Forgotten

Eavesdrop anywhere in the world of video production and you are likely to hear a producer steering a client towards accepting that 5 minutes’ worth of messaging won’t fit into the 2 minute video they’ve commissioned. This may seem an obvious point and it may even seem patronising for us to be pointing it out, but it’s one of the most recurring themes in pre-production discussions.

Information Overload

All around us there is an epidemic of information overload […]

By |2017-08-04T09:18:38+00:00June 16th, 2017|Commissioning Video, Video Planning, Video Project Management|Comments Off on Information Overload – How to Ensure Your Video Won’t be Forgotten

How to Ensure Success for Your Development Campaign Video

Video strategy – production & release When it comes to development video, the key to a successful campaign is choosing the right approach to both the production and release of your video.

In this post we outline some tips and tactics that will help you make the most of your development campaign video. Staging a video release To get the most from video, it’s always worthwhile staging your video release in keeping with the unfolding phases of your […]

By |2017-05-28T19:47:16+00:00June 20th, 2016|Video Distribution, Video SEO, Video Strategy|Comments Off on How to Ensure Success for Your Development Campaign Video

How to Write a Really Useful Video Brief

Blue Sky Film & Media Blog Post A good video brief will ensure your video project gets off to a positive start. In the long run, it can save you time and money, and help your producers to deliver the video you want as smoothly as possible. 1. Define Your Audience and Purpose This may seem blatantly obvious, but the first thing to be absolutely clear about when commissioning video is the nature of your audience […]

By |2017-05-28T19:42:29+00:00January 7th, 2016|Commissioning Video, Online Video, Video Distribution, Video Planning, Video Project Management, Video Strategy|Comments Off on How to Write a Really Useful Video Brief

Top 5 Reasons you Should Upload Your Video to Facebook

1. Get Noticed – Facebook video uploads are more prominent than posted video links It’s plain to see that Facebook is out to promote itself as the ‘go to’ place to find engaging video, rather than competitors such as YouTube or Vimeo.

For this reason, Facebook favours ‘native’ video (video files actually uploaded to Facebook itself) by presenting them more prominently. From the screen shots below you can see that the video player splash screen for the native video […]

By |2017-05-30T07:37:57+00:00December 11th, 2015|Video Production|Comments Off on Top 5 Reasons you Should Upload Your Video to Facebook

Video Production Case Study – How do you promote a vision of the future?

The Challenge How do you promote something that doesn’t actually exist yet?

The Client The Shakespeare Birthplace Trust owns five historic sites in and around Stratford Upon Avon – all connected with William Shakespeare’s work, life and times.

They receive over 700,000 visitors a year from all over the world.

The trust relies on visitor revenue and charitable giving to maintain their heritage properties and an extensive programme of cultural activities for all. The Background New Place in […]

By |2020-03-08T18:16:38+00:00October 14th, 2015|Video Production|Comments Off on Video Production Case Study – How do you promote a vision of the future?

Short Teaser Video – The Long and the Short of it

Next Day Promotion

The IT Exhibition:  65 Seconds

IP Expo Manchester

This Day 1 summary of a two day exhibition, was shot in the morning, edited over lunch and released by the afternoon – on social media and in an email campaign. Used repeatedly by the client, this format has proved successful in driving up visitor attendance for Day 2 of the exhibition. Increasing Enquiries

The Hotel:  20 secs

Manor by the Lake

The Manor […]

By |2020-03-08T18:14:29+00:00June 29th, 2015|Benefits of Video, Event Video, Social Media Video|Comments Off on Short Teaser Video – The Long and the Short of it

Are Your Video Players a Bit of a Dog’s Breakfast? – Player Dimensions Explained

Video Proportions Matter 16:9 At Blue Sky, we produce numerous high quality videos each year for our clients – but sometimes clients miss out on getting the best from their video investment, because of gaps in technical knowledge or time to research new developments in this fast changing field.

We are always on tap to help our clients, but to improve things more widely – here is the first […]

By |2016-11-29T15:57:47+00:00March 24th, 2015|Video Distribution, Video Project Management, YouTube|Comments Off on Are Your Video Players a Bit of a Dog’s Breakfast? – Player Dimensions Explained

Perfecting the Mix: Speech, Music and Imagery

Balloon Comp 3

Next time you are watching TV – and this could be anything from the news to a sitcom, a film or documentary – turn away from the screen and absorb just the sound for a few minutes. OK – so what have you learned?

Now face the screen, turn off the audio and watch for a few minutes. Now what have you learned?

The chances are you picked a […]

By |2017-05-30T07:50:02+00:00September 9th, 2014|Benefits of Video, Commissioning Video, Video Interviews, Video Planning, Video Production, Video Project Management, Video Strategy|Comments Off on Perfecting the Mix: Speech, Music and Imagery

So What Happened to Video Rich Snippets?

… and why video sitemaps are still important?

Up until July of this year, if you diligently applied all the principles of good video SEO in managing your online video, it was highly likely that Google  would reward you with lots of eye catching video rich snippets. Video Rich Snippets looked like this:

Video Rich Snippets

But alas, some time around the middle of July (2014) –  for all but the very biggest players, […]

By |2017-05-30T07:56:12+00:00September 5th, 2014|Video Distribution, Video SEO, Video Strategy, Website Video, YouTube|Comments Off on So What Happened to Video Rich Snippets?

Get the Best Value from Your Video Footage

Video Editing Footage Library

Stretching your video budget further

We were talking to a new client the other day, who was naturally keen to maximise their investment in video. One of the concerns was – how long the video was going to stay relevant to the organisation.

As a relative new comer to video as a medium, their thinking was borne from experience in print. Now we all know of stories where […]

By |2016-11-29T15:57:49+00:00April 28th, 2014|Benefits of Video, Commissioning Video, Video Planning, Video Project Management, Video Strategy|Comments Off on Get the Best Value from Your Video Footage

DIY or Professional? The Video Commissioner’s Dilemma

DIY or professional video

OK – so you need a video – but who is going to make it?

Back in the 1990’s there was a trend for larger companies to set up their own in-house video production units, but most of these didn’t survive.  They weren’t cost effective and didn’t yield the best results creatively and technically.

So if your organization isn’t big enough to sustain its own professional video producers you have […]

By |2016-11-29T15:57:49+00:00April 27th, 2014|Commissioning Video, Video Planning, Video Production, Video Project Management, Video Strategy|Comments Off on DIY or Professional? The Video Commissioner’s Dilemma

Rethinking Corporate Video – A Fresh Look at Some Key Issues

Rethinking Corporate Video - Lizard

It’s now almost impossible to ignore the growing importance of video in promoting businesses today.

YouTube is the second most used search tool after Google and research by CISCO predicts that 69% of all online consumer traffic will be video traffic by 2017. As we saw with websites, video is rapidly becoming an essential part of your marketing mix – and there are numerous reasons why.

 

Competition for Attention

Today […]

By |2016-11-29T15:57:51+00:00January 7th, 2014|Commissioning Video, Neuromarketing, Reviews, Video Distribution, Video Planning, Video Production, Video Project Management, Video SEO, Video Strategy, Website Video|Comments Off on Rethinking Corporate Video – A Fresh Look at Some Key Issues

Don’t Let Your Audience Leak Away on YouTube

YouTube Strategy - Keeping your audience

 

When you hand your business card to a prospective customer, do you also hand them a handful of your competitors’ cards too?

Of course not  – but we frequently see the equivalent with website video.

You may choose to pull your video in from YouTube. This works fine in many respects, but we’ve all seen it – watch the video to the end and up pops a […]

By |2016-11-29T15:57:52+00:00December 13th, 2013|Online Video, Video Distribution, Video Hosting, Video Strategy, Website Video, YouTube|Comments Off on Don’t Let Your Audience Leak Away on YouTube

Video Distribution Goals – What are Yours and do They Matter?

Video Distribution Platforms

 

Although a lot of energy, creativity, skill and collaboration go into producing a great new corporate video, the day of its release is really just the beginning.

Just as with the launch of a new website or the birth of a child, we expect you to be thrilled with your new video, but some careful nurturing and wise choices will need to be applied for it to fulfil its maximum […]

Review – Vimeo Video Hosting

Vimeo Review 4

The Early Days – Vimeo Standard

To really understand Vimeo you need to understand its history.

In the early days, Vimeo was primarily a showcasing site for creative folk who wanted to share their Indie film making with the world. This was in contrast to the highly commercial and badly shot amateur video culture of YouTube.

Beloved of break through and wannabe film makers, Vimeo was the place to be seen. Vimeo […]

3 Good Reasons for Short Form Video


Short Form Video Example – Foster carer recruitment video for Foster Care Associates

I guess it’s a basic instinct in us all to go for more of something rather than less, when given a choice. After all, we humans have survived from securing extra resources for what lies ahead. More food, more water, more wood for the fire – we are more frightened of not having enough, than we are of having too much.

But is it OK to […]

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