When you embed a video shot in the usual 16:9 proportions into a 4:3 player, this it what happens:
Unwanted Black Bands
Because the video doesn’t fit this player properly, two unnecessary black bands appear above and below the video. This can produce an untidy looking layout to your webpage, wasting space – and to those that know what has happened here, it can give the impression that the content manager doesn’t know what they’re doing.
Occasionally, you might wish to present your video framed with upper and lower black bands as an artistic choice, but this should be a conscious decision and rather than an accident.
Video projection can also fall foul of 4:3 issues, spoiling a carefully prepared presentation. If your presentation computer or project are set to 4:3 proportions, you may experience margins being sliced off the edge of your video image.
It’s particularly easy to get caught out with this when your video looks great on your own computer, but then you find that the computer and projector at your presentation venue are set up using different screen proportions – so it’s always worth checking and giving your videos a run through before any presentation.
If you compare the above video player 4:3 with the video player below 16:9, you can see that in the one above, the girl in the background on the right hand side has been almost completely cropped out.
When your video was filmed, your camera operator would most likely have been looking at the scene through a 16:9 viewer. So the composition of the shot can be ruined when cropped to 4:3 proportions. The overall effect is that your video will appear second best and just won’t look as good as it was made to be.