So What’s The Deal With Video Captions?

At Blue Sky, we’re frequently asked for advice on the use of captions when releasing video on social media. There are a number of reasons why you might consider captions, but the most widespread issue is that platforms, such as Facebook, automatically launch videos in silence. It’s only when the viewer actively clicks on the video player that the sound is switched on. Obviously, this is a user friendly feature, in that none of us likes to be blasted by sound unwillingly – particularly if it’s also imposed on fellow commuters or office colleagues. Why Captions? [...]