6 02, 2018

The Number One Video Marketing Blunder

By |2019-08-09T08:37:27+00:00February 6th, 2018|Video Production|Comments Off on The Number One Video Marketing Blunder

Should I Put my Video on YouTube? We are frequently asked this question and the answer is … …Yes – BUT with a big BUT… The logic goes - YouTube is the second most used search tool in the world after Google, so it would seem a given that if you want people to find you, then you must have your video on YouTube? This is true, but it’s not simply a question of just ‘being found’ – you haven’t made a video just so that it is ‘found’. You’ve made a video to influence people’s behaviour [...]

1 02, 2018

How To Win Trust From Your Video Audience

By |2018-02-13T17:30:57+00:00February 1st, 2018|Commissioning Video, Video Interviews, Video Planning, Video Production, Video Project Management, Video Strategy|Comments Off on How To Win Trust From Your Video Audience

To Script or Not to Script ... That is the Question When building the trust and confidence of your video audience is it better to deliver your message through a carefully crafted script, or go for a more relaxed interview style? In part, this depends on the type of film you are making. There are projects that need precision scripting. For example, an annual report or health & safety induction video require an exacting approach - but ask yourself “Am I choosing to use a script because it’s vital to specify every word or because I’m frightened [...]