The Number One Video Marketing Blunder


Should I Put my Video on YouTube?

We are frequently asked this question and the answer is …

…Yes – BUT with a big BUT…

The logic goes – YouTube is the second most used search tool in the world after Google, so it would seem a given that if you want people to find you, then you must have your video on YouTube?

This is true, but it’s not simply a question of just ‘being found’ – you haven’t made a […]

By |2019-08-09T08:37:27+00:00February 6th, 2018|Video Production|Comments Off on The Number One Video Marketing Blunder

How To Win Trust From Your Video Audience


To Script or Not to Script … That is the Question

When building the trust and confidence of your video audience is it better to deliver your message through a carefully crafted script, or go for a more relaxed interview style?

In part, this depends on the type of film you are making.

There are projects that need precision scripting. For example, an annual report or health & safety induction video require an exacting approach – but ask yourself “Am I […]

By |2018-02-13T17:30:57+00:00February 1st, 2018|Commissioning Video, Video Interviews, Video Planning, Video Production, Video Project Management, Video Strategy|Comments Off on How To Win Trust From Your Video Audience