28 04, 2014

Get the Best Value from Your Video Footage

By |2016-11-29T15:57:49+00:00April 28th, 2014|Benefits of Video, Commissioning Video, Video Planning, Video Project Management, Video Strategy|Comments Off on Get the Best Value from Your Video Footage

Stretching your video budget further We were talking to a new client the other day, who was naturally keen to maximise their investment in video. One of the concerns was - how long the video was going to stay relevant to the organisation. As a relative new comer to video as a medium, their thinking was borne from experience in print. Now we all know of stories where 10,000 copies of print hang around the office because the CEO on the inside cover has since departed, the product range updated – or heaven forbid there’s a typo on page 3... [...]

27 04, 2014

DIY or Professional? The Video Commissioner’s Dilemma

By |2016-11-29T15:57:49+00:00April 27th, 2014|Commissioning Video, Video Planning, Video Production, Video Project Management, Video Strategy|Comments Off on DIY or Professional? The Video Commissioner’s Dilemma

OK - so you need a video - but who is going to make it? Back in the 1990's there was a trend for larger companies to set up their own in-house video production units, but most of these didn't survive.  They weren't cost effective and didn't yield the best results creatively and technically. So if your organization isn’t big enough to sustain its own professional video producers you have two options: You make a DIY video in-house – using amateur or semi-professional staff e.g. a grateful media student, the web guy who dabbles in video on the side You [...]