Don’t Let Your Audience Leak Away on YouTube

  When you hand your business card to a prospective customer, do you also hand them a handful of your competitors’ cards too? Of course not  - but we frequently see the equivalent with website video. You may choose to pull your video in from YouTube. This works fine in many respects, but we’ve all seen it – watch the video to the end and up pops a grid of 12 further videos to choose from – often including those of your competitors. And in an instant you've lost your audiences. They will be off exploring lots of alternative videos on [...]

By |2016-11-29T15:57:52+00:00December 13th, 2013|Online Video, Video Distribution, Video Hosting, Video Strategy, Website Video, YouTube|Comments Off on Don’t Let Your Audience Leak Away on YouTube

Video Distribution Goals – What are Yours and do They Matter?

  Although a lot of energy, creativity, skill and collaboration go into producing a great new corporate video, the day of its release is really just the beginning. Just as with the launch of a new website or the birth of a child, we expect you to be thrilled with your new video, but some careful nurturing and wise choices will need to be applied for it to fulfil its maximum potential as it goes out into the world. To make sure your video reaches your audiences and serves your goals, it’s important to think through your video distribution goals. [...]