Ambient Video – Exhibitions, Shows, Gatherings and Celebrations

An ambient exhibition video made by Blue Sky Film and Media for viewing at on a show or exhibition stand. Blue Sky Film and Media is a producer of corporate and promotional video. We’ve all been on the receiving end of an over- enthusiastic sales person who can’t see that it’s time to stop talking – or for that matter, a video which is simply packed with too much information. At such times it’s best to forget about all the detail and consider ambient video instead. Video that uses the power of images and music alone - it could be [...]

7 Essential Questions to Ask Before Commissioning Video

What else can you show me apart from your showreel? Don’t make any decisions based on a showreel – ask to see real world examples of finished production pieces for real clients. A showreel is made of nothing more than numerous selected bits of video stitched together to an emotionally charged soundtrack. A showreel is purely designed to look great, (It may even include bought in stock video footage that the company didn't even shoot themselves) but it doesn't tell you a thing about the production company’s ability to make a complete, coherent video that presents a meaningful narrative and truly [...]

Meeting the Brief – Elgar Online

A marketing video made by Blue Sky Film and Media, meeting Elgar Publishing's video brief for the promotion of their new online publishing platform, Elgar Online. When a highly respected academic publisher commissions a promotional video for their new online platform, there is a lot to get right. Not only does the film need to clearly communicate the key benefits of the new software, but the tone must also appeal to the world of academia on both sides of the Atlantic. Audience The audience for this video includes librarians, academics, professors, students and researchers. It is aimed at a sophisticated audience [...]

A Rough Guide to Video File Formats

OK - so you've been through pre-production, you were there on the shoot and had a hand in the edit, and you've just taken delivery of your shiny new video. Now you have to get it seen by your target audience - and in most cases that means uploading to the web. But which file format to choose ? There are so many file types ... In fact - there are at least 120 video formats currently in existence and rising. We find that client rarely have any idea of which format is best for them, and more often than not, [...]

Video, Trust and the Reptilian Brain

Many of our clients provide services or products that require a significant leap of faith from their own clients for them to commit to a purchase, donation or further involvement. This could be buying food - secure in the belief that it’s truly made from wholesome ingredients, entrusting their bodies to medical professionals - confident that they will not come to any harm - or something as everyday as being relaxed in the knowledge that the hard earned money they’ve spent on a leisure trip is not going to result in disappointment. In scenarios like these, evoking trust and allaying [...]