New Media

DVD - probably the most widespread medium for digital media storage around today – and ideal for both video content and data.

DVD has the advantage of playing reliably on both domestic DVD players and on modern computers and as such is an excellent medium for corporate communications.

We can encode programmes up to 150 minutes long, add subtitles, menu structures, chapter points and subtitles.
Multlayered menu structures are also available, containing soundtracks moving images and transition effects to add to the viewer experience.

Advanced DVD authoring enables the use of switchable subtitles on programmes in up to eight different languages. Up to 8 stereo sound tracks can also be selected from the main menu - ideal for multilingual publications with only one production master to create.

Buttons can appear at key points in a programme for a truly interactive experience.

Training productions can benefit from this enormously by allowing the viewer to choose for example a response to a situation. The story will unfold according to their choices - and the viewer can appreciate the consequences of their own decisions.

Each scene may be filmed from up to four different angles and selected by the viewer - an excellent way to present a technical training film where the subject is best viewed from several perspectives to fully understand the subject matter.

This is also a highly effective technique for sales training. The same scenario can be viewed from both the sales person's viewpoint and that of the customer. Couple this with interactive buttons and you can have an extremely powerful traing tool.

DVDs may also contain embedded files, such as PDF, word documents, excel and jpeg. When viewed on a computer, these supporting files may be accessed just as a CD ROM - ideal to back up the main video programme with detailed material for study.

Hyperlinks may also be included as part of the viewer experience - and again, if played on a computer, the viewer can switch to the internet with the click of a button. This is a great way of expanding upon the DVD content.

As a sales tool, this technique is ideal - having stimulated interest through the main video programme, qualified prospect data is then captured through either the company website or a bespoke website specifically designed to partner with the DVD production in both its message content and branding.